Social Media & AFPeeps U

Have San Antonio in the Palm of Your Virtual Hand–Check Out Your #afpicon Online Experience!

Be sure to visit and bookmark the following offerings to enhance your conference value before, during and after the main event! And remember to check out and follow the AFPeeps–AFP's social media vanguard team!

AFP ICON 2019 Online:
AFP ICON 2019 Official Conference App:
Twitter: @afpihq |  #afpicon | #afpeeps
AFP Vimeo:

Lunchtime Learnin' With The AFPeeps!

Hungry for some social media savvy? The AFPeeps got you covered! Once again, the AFPeeps will be bringing AFPeeps U (a.k.a. “The Peep Show!”) to San Antonio for AFP ICON 2019! These special tutorials will be offered at Learning Lab 1 in the Marketplace during Lunch each day of the event (as well as during our special Coffee & Exhibit Time each day), and are specially designed to help you quick-start and enhance your online and social media success! Take one, take them all—we’d love to see you! Best of all—no grades! Don’t forget—you can stop by the AFPeeps Nest in the AFP Hub in the Exhibit Hall at any time and after each Learning Lab session for all your social media questions.

Sunday March 31

11:30 – 11:45 am (Learning Lab 1)
How to Use Instagram for Irresistible Visual Storytelling (Julia Campbell @JuliaCSocial)
With hundreds of thousands of brands, nonprofits, and organizations sharing photos and videos on Instagram, how can your cause cut through the clutter and stand out? Join Julia Campbell for a review of current Instagram trends including Instagram Stories, how to stand out in the feed, and battle-tested tools to use to ramp up your reach and engagement.

12:00 – 12:15 pm (Learning Lab 1)
Creating Informed Content Calendars (John Dawe, CFRE @johndawe)
"You're going to want to post something every day," they said. Really? Is that an informed suggestion or just something that sounds good? And what do you post? What time? Why doesn't anyone "like" my posts? During this session, we'll explore steps to create a content calendar that makes sense for you, and use social media analytics to inform when to post and what kind of content is successful.

12:15 – 12:30 pm (Learning Lab 1)
Leveraging Your Organizational Brand with LinkedIn (Scott Fortnum, CFRE, ACFRE @sfortnum)
Many use LinkedIn daily forwarding our personal brand and there are many ways we can use it to forward our organizational brand as well. Using real examples we will see what some leading organizations are doing and how it's helping their success.

12:45 – 1:00 pm (Learning Lab 1)
It's A Small World After All: Best Practices in Social Media Around the Globe (Alice Ferris, CFRE, ACFRE @aliceferris; Jim Anderson, CFRE @GoalBustersJim)
Social media platforms have allowed us more access than ever to communities throughout the globe, and each culture has similar, yet distinct, strategies that work. With input from our colleagues around the world, we'll do a whirlwind tour of what works in other countries and how it may be useful for you.

Monday April 1

9:15 – 9:30 am (Learning Lab 1)
Keep Your Social Media Stakeholders Close ... But How Close?? (Kirk Laughlin @klaugh)
While working closely with your nonprofit community of stakeholders and donors, what is the correct balance in social media for sharing your personal life vs. your professional? Are your family members now "friending" your donors? Does your board chair need to see what you ate at Thanksgiving? What if HIPAA or other privacy rules apply? This quick overview of tips and ideas will draw on the presenter's experience as the lead fundraiser for an independent school that includes services to students with disabilities.

9:30 – 9:45 am (Learning Lab 1)
Fundraising and Social Media During a Tragedy (Dave Tinker, CFRE, FAFP @davethecfre)
On October 27, 2018, eleven people were killed in a shooting at a synagogue in Pittsburgh, including two men served by a human service agency. Learn how that agency’s reaction to it and use of social media to promote open communication and transparency built trust with the family, donors, and community, so that you can too, if you ever have to face a tragedy.

11:30 – 11:45 am (Learning Lab 1)
The Social Media Sweet Spot: The Right Story - The Right Format - The Right Channel  (Chad Barger, CNP, CFRE @fundraiserchad)
It’s time to go back to social media basics with @fundraiserchad. We’ll focus on finding your organization's social media sweet spot by sharing the right story, in the right format on the right channel. Specific examples will be shared on how to turn organizational stories into social media content that donors and community members will LIKE and ENGAGE with.

11:45 am – 12:00 pm (Learning Lab 1)
How to Schedule a Facebook Live Broadcast for Your Nonprofit Using (Julia Campbell @JuliaCSocial)
Over the past year, daily watch time for Facebook Live broadcasts has grown by more than 4x, and 1 in 5 Facebook videos is a Live broadcast. Nonprofits can take advantage of this growing trend by scheduling regular live broadcasts via free tool - Julia Campbell will show you how to plan and schedule a successful Facebook Live broadcast for your Facebook Page.

12:15 – 12:45 pm (Learning Lab 1)
The Amazing, Peeptastic “AFPeeps Game Show” (Jim Anderson, CFRE @GoalBustersJim; Josh Hirsch @joshhirsch1)
Join the AFPeeps for the Amazing, Peeptastic "AFPeeps Game Show." Compete in real time on your smartphone in this live, interactive contest testing your knowledge of social media and fundraising. Learn, laugh and win BIG PRIZES!

Tuesday April 2

9:15 – 9:30 am (Learning Lab 1)
Special Blackbaud Presentation

9:30 – 9:45 am (Learning Lab 1)
Thank, Inform and Engage Your Supporters with Personalized Videos
 (Josh Hirsch @joshhirsch; Dave Tinker, CFRE, FAFP @davethecfre)
Using personalized videos, Susan G. Komen Florida and ACHIEVA have elevated their donor stewardship exponentially. Learn how these different nonprofits were able to do it in addition to using personalized videos to capture impact stories.

11:30 - 11:45 am (Learning Lab 1)
Using Facebook & Instagram to Boost Your Legacy Program
 (Ligia Pena, CFRE @ligiafpena)
Think your older donors are not on FB and Instagram? Think again. Come learn a few tips and tricks to market your legacy program on these social media platforms.

11:45 am - 12:00 pm (Learning Lab 1)
A Series of Unfortunate Events: Why You Need Social Media Policies
 (Alice Ferris, CFRE, ACFRE @aliceferris)
It's a wild world out there.... Every day, conditions change in social media, as does the risk that something will go awry. That's why every organization needs social media policies that will help you prepare for when things may go off course. Using (unfortunate) real world examples, this session will cover important things to include in your policies to prevent and fix challenges in your online community.

AFPeeps Rule The #afpicon Roost!

Make sure to catch all the AFPeeps (as well as all social media-oriented education offerings) during the official conference sessions. See, those AFPeeps actually know what they're talking about!

Friday-Saturday March 29-30

8:00 am - 5:30 pm – Workshop (Registration required): AFP CFRE Refresher (Kishshana Palmer, CFRE @funddiva)

Saturday March 30

8:00 am - 5:30 pm – Workshop (Registration required): The Major Gift Challenge: How to Get Started Raising Major Gifts (Amy Eisenstein, ACFRE @AmyEisenstein)

8:00 am - 5:30 pm – Workshop (Registration required): Planned Giving: The Next Generation (Ligia Pena, CFRE @ligiafpena)

Sunday March 31

10:45 am - 12:00 am 
– Rebels, Renegades, and Pioneers/Getting Value from Your Top Talent – Does Money
Equal Worth? (Scott Fortnum, CFRE, ACFRE @sfortnum)

10:45 am - 12:00 am – Storytelling in the Real World (Alice Ferris, CFRE, ACFRE @aliceferris; Leah Eustace, CFRE, ACFRE @LeahEustace; Laura Amerman, CFRE @LEAmerman)

4:00 - 5:15 pm – Rebels, Renegades, and Pioneers / Let’s Talk about the Elephant in the Room: Mental Health and the Nonprofit Sector? (Ligia Pena, CFRE @ligiafpena; Leah Eustace, CFRE, ACFRE @LeahEustace)

4:00 - 5:15 pm – Storytelling for Board Members: The Key to Unleash New Energy and Commitment (Gail Perry, MBA, CFRE @GailPerrync)

Monday April 1

8:00 - 9:15 am – Rebels, Renegades, and Pioneers / Migration at the Borders: Managing the Crisis (Ligia Pena, CFRE @ligiafpena)

10:15 am - 11:30 am – Ethics in the Age of Social Media (Alice Ferris, CFRE, ACFRE @aliceferris; Jim Anderson, CFRE @GoalBustersJim; Dave Tinker, CFRE, FAFP @davethecfre)

10:15 am - 11:30 am – Social Listening for Deeper Donor Engagement (Josh Hirsch @joshhirsch; Julia Campbell @JuliaCSocial)

1:15 - 2:30 pm – Considering a Capital Campaign? Six Critical Tools You Need to Lead a Successful (Amy Eisenstein, ACFRE @AmyEisenstein)

Tuesday April 2

10:15 am - 11:30 am – How to Use Email and Social Media to Create an Exceptional First-Time Donor Experience (Josh Hirsch @joshhirsch; Julia Campbell @JuliaCSocial)

10:15 am - 11:30 am – Ready, Set, Succeed! Effective Onboarding for Fundraising Professionals (Alice Ferris, CFRE, ACFRE @aliceferris; Jim Anderson, CFRE @GoalBustersJim)

Meet the AFPeeps!

The following social media mavens comprise AFP's social media vanguard team for conference. Rev up your conference experience—follow the AFPeeps!

Laura Amerman, CFRE

Jim Anderson, CFRE

Dan Blakemore

Reed Botwright

Julia Campbell

Lisa Chmiola, CFRE

Heather Corey, CFRE

John Dawe, CFRE

Peter Drury

Shanon Doolittle

Amy Eisenstein, CFRE, ACFRE

Leah Eustace, CFRE, ACFRE

Paola Ferrer

Alice Ferris, MBA, CFRE, ACFRE

Scott Fortnum, CFRE, ACFRE

Nathan Hand

Josh Hirsch

Claire Kerr

Kirk Laughlin

Beth Ann Locke

Harvey Mckinnon

Karen Mercer, CFRE

Katherine Morris

Kishshana Palmer, CFRE

Ligia Pena, CFRE

Gail Perry

Emily Reed, CFRE

Sandy Rees

Don Rhoten

Barbara Talisman, CFRE

Dave Tinker, CFRE, FAFP

Bryn Warner

Lynne Wester

Tammy Zonker

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